Ever wondered how some TikTok videos go viral? Well, now yours can too. Follow these easy steps, and you can easily be the next Charli D’Amelio as TikTok is the platform where the true trends are born and raised to stardom, literally, overnight.

Understand TikTok’s algorithm:

Like any other social media platform, TikTok too uses an algorithm to show the best content to its users. They call it the recommendation system, and it’s how content is chosen to be displayed on the “For you page,” Social Bee reported.

To generate more engagement, you need to focus on these things:

  • Interaction: such as through frequently asked questions, asking me anything, and product reviews and tutorials
  • Keep your posts short: Longer videos may bore the audience.
  • Participate in trending challenges: You can check out challenges on the Discover page on the app—simply search “challenge” and you’ll get content that’s under that hashtag. 
  • Trending sound or music: Using trendy music can help you gain more views. Also, creating your own audio can be a great way to become a viral success.
  • Hashtags: Using hashtags is one of the ways you can let TikTok know what your content is about.
  • Make a playlist: The new “it” thing these days is to make a playlist of similar content and stick to your niche.
  • Collaboration: Collaborating with other users can help you get traction.

READ ALSO: TikTok introduces new features to limit screen time

Keep an eye on trending content.

Keeping track of trends can help you reach more people, gain the appreciation of many potential customers, and ultimately go viral. Trends can vary from glow-up transitions to dances to using a filter and sharing unpopular opinions.

Understand Your Audience

Find your target audience within the app by creating content customized to their preferences. It’s the only way you can go viral and have something to gain as a result.

Monitor your competition.

The goal is not to copy their content but to use their best-performing videos as an example.